Grow Your Business with
Inbound Marketing Services
Our goal is simple—plan and run integrated campaigns that generate leads and build loyalty.
We’ll produce quality content that ranks, build your leads list, drive those leads into lead-nurturing sequences, and help you convert those leads into buyers while optimizing your marketing funnel.
Inbound
Why Uhuru's
Inbound Marketing Solution?
We harness social media, advertising, blogging, SEO, website content management, email marketing, marketing automation, reporting, and analytics in your Inbound Marketing Services Program aka Business Advantage Program (BA).
We constantly analyze what’s being effective to continuously improve your strategy and get more for your marketing dollars.
Every interaction your ideal buyer has on your digital hub—website, social accounts or emails—is tailored for maximum effectiveness.
Say goodbye to unpredictable and inconsistent marketing and lack of ROI and hello to Uhuru’s Business Advantage.
Inbound Marketing Program Core Features
Our inbound marketing program is designed for businesses committed to growing through digital marketing, with a dominant focus on paid and organic search, conversion funnels, and search engine optimization—specifically using HubSpot for marketing automation.
Management and Meetings (Included!):
Stop worrying about being billed for every email, call, and meeting. There are no charges for client meetings and communications!
Ongoing HubSpot Management:
Our PPC experts don’t just set it and forget it, we actively monitor and optimize ads daily to ensure your advertising dollars are getting you results.
Work Within an Agile Framework:
Digital Marketing Consultants (DMCs):
Complete Activity Transparency:
Enjoy 24/7 access to activities, task lists, campaign milestones, files, and messages. The platform is totally intuitive and transparent.
Monthly Performance Reviews:
Adapt your strategy monthly with monthly meetings that include full updates on all activities, results, and recommended action plans.
- And a Dedicated (Hive) Team:
We Help You Solve Your Biggest Marketing Problems
We save you the time it takes to learn how to build and optimize your paid search, inbound marketing, HubSpot software, and social ads yourself. If you’re experiencing any of these issues, schedule a free diagnostic with one of our specialists. We’re here to help. We’ve helped make CMO’s, VP’s and Directors of Marketing and Demand Gen seeking to optimize growth look good.
“We were frustrated and had invested a lot of time and resources into online marketing but were disappointed it wasn't producing the qualified leads and customers we hoped for or the consistent amount needed to sustain growth. Uhuru was brought on and aligned lead generation to our buyer's journey and filled the gaps in CallFire and EZtexting’s marketing and sales organization while implementing strategies and tactics that focused on improving the primary metrics: conversions and sales.”
Lucas Wilson
CallFire | Chief Revenue Officer
BA Programs to Generate Traffic and Leads
Each program comes with a full hive team including a Strategist, Copywriter, Graphic Designer, Developer, Editor, and Digital Marketing Consultant.
Advanced Example
The following is an example of what you would receive in a month.
- Weekly Stand Up Meetings with Your Team
- End of Month Success and Planning Call
- Monthly KPIs Reporting
- 2 Email Nurture Campaigns
- 1 Facebook Image Campaign
- 1 LinkedIn Image Campaign
Process
Our Inbound Marketing Process Highlights
Digital Marketing Strategy - Foundation for Inbound Success
During the strategy phase we’ll have eight strategy sessions to discuss your buyer personas, website funnels, KPIs, sales process, content plan, and strategy process. At the end of the strategy phase, you will own a digital marketing strategic framework that contains each section needed to run effective inbound marketing.
Create Buyer Personas
01
Documenting the Buyer’s Journey
02
Document Current Sales Process
03
Funnel Stage Definitions
04
Content Gap Analysis
05
Goals, OKRs, and KPIs
06
Competitor Analysis
07
Keyword Research and Analysis
08
Content Production Calendar
09
- EXECUTION
Ongoing Inbound Marketing Strategy
Attract, for a Uhuru Business Advantage partner, is based on creating educational content for your target buyer segment that pulls them toward your website, where they can learn more about the benefits of what you sell on their own accord. You want to attract people that will potentially become quality leads. Attract your ideal buyer by creating content that’s valuable and easy for them to find based on their buyer persona.
Using context and personalization to deliver tailored messages, continue to engage with, delight, and upsell your current customer base into happy promoters of your company. Analyze the success of your marketing campaigns and determine which areas need further optimization or personalization for future success. Know which marketing efforts are performing best and whether your sales team is focused on the most qualified leads.
The following is included in your Inbound Marketing Program:
Monthly Success Call:
Consulting, Planning, & Reporting
We’ll provide ongoing strategy and monthly reporting of our progress so you can feel confident that things are moving forward. We’ll provide this counsel through a monthly 60-minute phone call/web meeting. We’ll also spend time helping you analyze your existing results and strategizing for each next step outside the time frames of these meetings.
We’ll recap this monthly meeting with marketing performance, optimizations, strategy, recommendations, Uhuru activity review, and next steps.
“Uhuru takes the 'nail it then scale it approach' and has experience in strategy and tactics for both ends of this spectrum. You will be in good hands working with Uhuru.”
Alister Rollins
MoveGB | Founder, and CEO
Frequently Asked Questions
About Inbound Marketing
How long does it take to generate results?
Typically, a full inbound marketing program is a minimum 10- to 12-month program. Months 1-2 are goal setting and foundation setup. By Month 3, you should be seeing significant improvement in your reach, engagement, and traffic growth due to the paid acquisition channels. Months 4 through 9 are build-out of lead-generating funnels and ongoing campaign optimizations based on what is working.
If you’re in B2B and see five- to six-month sales cycles, you can expect the same timeframe for inbound marketing, if not slightly longer.
If you’re in B2C or B2C eCommerce, you can expect a boost from ads by month 2 or 3, once we nail the target and messaging, if not slightly longer.
How much disruption will your work with us create?
Our work shouldn’t be disruptive by any means, but rather complementary and if anything, many of our clients have expressed that they’ve experienced very positive improvements in their overall efficiency and productivity as an added benefit of working with us.
Can I cancel at any time?
Yes, you can upgrade or downgrade your program for the coming month at any time. Most programs are Good-Til-Cancelled (GTC), otherwise agreed upon.
What is SCRUM?
Scrum is a framework that boosts transparency and adaptability. It makes it easier for each member of our team to consistently return high-quality results. To implement the Scrum framework, each hive team must include certain events in their work structure. At a minimum, it starts with a Daily Huddle, Weekly Sprints, and Sprint Review and Planning. You can read all about How Uhuru Uses Scrum for Agile Marketing.
What does your inbound marketing program cost?
To support products, divisions, or specific funnel goals and focus on demand generation with fully integrated campaigns across search marketing, social media, content marketing, strategy, analysis, automation, graphics, and more—programs range from a $8,500–$25,000 monthly retainer.
This price does not include the cost of buying the traffic from Facebook, Google, or other networks. Ad spend is on your own account, which is separate from our program fee. Whatever you pay for ads on Facebook, Google, etc. goes directly to them. We don’t mark it up.
Who will be the person we work with in our program?
You will work directly with a Program Owner (Strategist and Digital Marketing Consultants) and the rest of their hive team. The goal of the hive structure is to create a core team that can service all your needs.
Our hives use the Agile Marketing methodology, SCRUM, and apply it to produce tangible business results.
Get a deep dive into our teams by reading our resource: The Best Marketing Team Structure to Increase Efficiency and Output.
How will Uhuru work with our internal marketing team?
We specialize in working with established marketing teams, where at least one person owns the marketing relationship with Uhuru. We aren’t a transactional, outsourced vendor. We complement your team, we support you how you need us to, and we work together with your internal marketing and sales team.
Do you offer a paid media program only?
Yes! Before committing to a full inbound marketing plan, you can take Uhuru for a spin thanks to our BA Attack program!
Even better: we’re flexible about program lengths and the minimum is three months!
What if I want the strategy completed in 30 days?
Uhuru’s proprietary Strategic Framework is the foundation for all marketing activities and provides guidance in the long term (12–18 months). It is a framework under which marketing decisions can be made, as well as a reference and guide for campaign development.
If the campaign launch time is compressed due to short-term objectives or time-sensitive initiatives, the Uhuru Strategic Framework can be implemented in 30 days.
To accommodate this timeline, we offer the strategy as an independent component of your ongoing program. Read Marketing Strategy Engagement for more information.
Why is your program’s investment so high?
According to Salary.com, just to hire one marketing manager costs well over $100k with salary and benefits.
Add that to the cost of an SEO expert, a writer (or two), a web designer, a developer, a social media manager, an analytics person, and a marketing operations person, and you’ll be spending upwards of $500k a year just for the people that are doing the marketing.
Then add the tools they’ll need to get their jobs done, the training time needed to stay current, and the expense of replacing any of these employees who don’t work out. It’s our responsibility to recruit, train, and provide you with an experienced and skilled marketing team. Uhuru’s program, for example—say, $12,500 per month—gives you the combined experience of an entire marketing team—$500k in skilled comp, for $150K per year.
